Unparalleled destination

Focusing on art, culture, wellness and healthy living

Unprecedented vitality

Within the heart of an exceptional global community

Unequalled inspiration

Redefining luxury by curating truly authentic experiences

Uncompromised sustainability

Conserving and enhancing the untouched marine and coastal ecosystem

OUR VISION

AMAALA will curate transformative, personal journeys inspired by arts, wellness and the purity of the Red Sea.

Location

Three sites in the heart of the Red Sea

A hidden jewel in Saudi Arabia’s northwestern coastline, AMAALA will become the heart of the Red Sea Riviera.

Triple Bay

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WELLNESS & SPORTS

Set against a backdrop of imposing mountains and sparkling seas – and running alongside a coastline of beautiful coves – this seascape will offer one of the world’s most exclusive wellness retreats supported by world-class luxury resorts, recreational activities, a sports performance academy and active sports club facilities including equestrian, polo, camel racing, falconry, golf and tennis.

The Island

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LUXURY ART RESIDENCES

The Island shall become one of the world’s most exclusive enclaves, offering exquisitely-designed Arabic botanical gardens showcasing works of art and sculpture and breathtaking landscapes surrounding elegant private villas. Anchored by an artist village of working studios, artisan shops, exhibit and performance facilities, The Village shall host an active arts community supported by ultra-luxury beachfront resorts and marinas, transforming the island into a stunning sea treasure.

The Coastal Development

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SEA, SUN & LIFESTYLE

Playing host to a dynamic programme of exciting events from the global arts and cultural calendar, this coastline will be a gathering place for a community of influencers and connoisseurs, featuring a contemporary arts museum and cultural district, to become the epicentre of the arts in the Middle East.

DEVELOPMENT

People & Partners

We will work with strategic partners that share a common vision for AMAALA and an understanding of Saudi culture and heritage to attract communities from all geographical origins.

Public Investment Fund

The Public Investment Fund is a foundational partner in bringing the AMAALA vision to life.

CEO OF AMAALA PROJECT

Nicholas Naples

Nicholas Naples brings three decades of experience in luxury hospitality to the AMAALA project. He has worked with some of the most successful names in the industry, including The Ritz-Carlton Hotel Company and Four Seasons Hotels and Resorts, and has led a number of multi-billion-dollar greenfield integrated resort development projects.

PRESS

Media Inquiries

AMAALA will be an ultra luxury resort destination spanning three sites, a first for the region. Its pristine natural environment and temperate climate will provide a magnificent backdrop to premium facilities, diverse offerings and engaging experiences.