Under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al-Saud, the Public Investment Fund (PIF) Development Management Organisation was established with Nicholas Naples, CEO, tasked with developing this integrative destination for wellness and the arts.
The initial seed funding will be provided by the PIF. Private sector companies and market investors will be invited to invest in the project as well as operate the project's facilities.
The project is expected to commence construction in 2020 with all phases completed by 2028.
Sustainability is a cornerstone of the AMAALA development and we are operating with a zero-carbon footprint as our goal. We have over a dozen criteria for sustainability covering everything from the use of a full solar energy farm to waste management and recycling. We will use sustainable farming techniques to create as much organic produce as we can locally, while we seek to build a secondary industry around sustainable farming. One of our core pillars is preservation and conservation of the untouched marine and coastal ecosystem.
Founding AMAALA Board of Directors
His Royal Highness Prince Mohammad bin Salman bin Abdulaziz Al Saud
H.R.H. Mohammad bin Salman is the Crown Prince of Saudi Arabia, First Deputy Prime Minister, President of the Council for Economic and Development Affairs, Minister of Defense and Chairman of the Public Investment Fund (PIF).
H.R.H. is leading the effort to restructure Saudi Arabia’s economy with the implementation of Vision 2030, which aims to reduce the Kingdom’s dependence on oil and develop public service sectors such as health, education, infrastructure, recreation and tourism.
Project Executive Team
Mr. Nicholas Naples
CEO OF AMAALA COMPANY
Nick is a luxury hospitality industry veteran of 30 years and has held executive leadership positions for some of the world’s most successful luxury hospitality companies including Ritz Carlton, Four Seasons, Caesars Entertainment and Las Vegas Sands. His C-suite experience spans management and development of five-star hotels, resorts, mixed-use integrated resort properties that include hotels, casinos, retail malls, residential, office/commercial, entertainment/performance venues, golf and sports clubs. Nick has led a number of greenfield multi-billion-dollar integrated resort development projects.
Nick holds a master’s of management from Cornell University – Johnson Graduate School, School of Hotel Administration.
AMAALA redefines what a luxury destination can be.
More than a place of unspoilt, breathtaking beauty. More than a pinnacle of unimaginable luxury. We transform, we enrich and we inspire - body, mind and soul.
Through curated experiences and exchanges, we combine art and culture, wellbeing and sports, sea and land. Our communities of guests can immerse themselves in incredible sights, activities and experiences - uniquely-tailored and unavailable elsewhere.
They can also give back, through philanthropic initiatives and environments programmes that continuously bring the world to AMAALA and take AMAALA to the world.
We are both journey and destination, radiant, united and unparalleled.
We are AMAALA.