Under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al-Saud, the Public Investment Fund (PIF) Development Management Organisation was established with Nicholas Naples, CEO, tasked with developing this integrative destination for wellness and the arts.
The initial seed funding will be provided by the PIF. Private sector companies and market investors will be invited to invest in the project as well as operate the project's facilities.
The project is expected to commence construction in 2020 with all phases completed by 2028.
Sustainability is a cornerstone of the AMAALA development and we are operating with a zero-carbon footprint as our goal. We have over a dozen criteria for sustainability covering everything from the use of a full solar energy farm to waste management and recycling. We will use sustainable farming techniques to create as much organic produce as we can locally, while we seek to build a secondary industry around sustainable farming. One of our core pillars is preservation and conservation of the untouched marine and coastal ecosystem.
Founding AMAALA Board of Directors
His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al-Saud
CROWN PRINCE, DEPUTY PRIME MINISTER
CHAIRMAN OF THE COUNCIL OF ECONOMIC AND DEVELOPMENT AFFAIRS
CHAIRMAN OF THE PUBLIC INVESTMENT FUND
Project Executive Team
CEO OF AMAALA COMPANY
Nicholas Naples brings three decades of experience in luxury hospitality to the AMAALA project. He has worked with some of the most successful names in the industry, including The Ritz-Carlton Hotel Company and Four Seasons Hotels and Resorts, and has led a number of multi-billion-dollar greenfield integrated resort development projects. He has senior level experience in the development and operations of a number of five-star hotels and mixed-use integrated resorts, retail malls, sports facilities and residential properties.
AMAALA redefines what a luxury destination can be.
More than a place of unspoilt, breathtaking beauty. More than a pinnacle of unimaginable luxury. We transform, we enrich and we inspire - body, mind and soul.
Through curated experiences and exchanges, we combine art and culture, wellbeing and sports, sea and land. Our communities of guests can immerse themselves in incredible sights, activities and experiences - uniquely-tailored and unavailable elsewhere.
They can also give back, through philanthropic initiatives and environments programmes that continuously bring the world to AMAALA and take AMAALA to the world.
We are both journey and destination, radiant, united and unparalleled.
We are AMAALA.