AMAALA and the Saudi Art Council Champion Creative Talent at 21,39 Jeddah Arts

2021 edition unites emerging and established artists from across Saudi Arabia, the region and beyond to explore ‘The Secrets of Alidades’ Exhibition open until 7 September 2021

Riyadh, Saudi Arabia – 27 July 2021: AMAALA, the ultra-luxury development located along Saudi Arabia’s north western coast, partners with the Saudi Art Council for this year’s 21,39 Jeddah Arts to celebrate the wealth of creative and artistic talent from the region and beyond. The partnership, cemented over the past two editions of the exhibition, reflects AMAALA’s commitment to promote and support Saudi Arabia’s cultural sphere while underscoring the Council’s vision to propel the Kingdom to the forefront of the global contemporary art scene.

Testament to the Kingdom’s thriving and dynamic cultural scene, the eighth edition of the exhibition unites artists from across Saudi Arabia, the region, and the international arts landscape to explore ‘The Secrets of Alidades’ – the 2021 theme. 33 artworks invite visitors to embark on a thrilling interstellar adventure and discover a world of new dimensions and systems, inspired by the spirit of sailors who used the stars to guide their journeys across uncharted waters. A supporting program of activities aims to further cultivate creativity and enhance cultural dialogue throughout the region, with curated exhibitions, gallery openings, workshops and a series of talks and discussions hosted by distinguished artists and industry leaders to encourage young people to get involved and excel in the arts.

The exhibition forms part of AMAALA’s ongoing vision to enhance the Kingdom’s creative ecosystem via art residencies, platforms, and incubators.

John Pagano, Chief Executive Officer of AMAALA commented: “At AMAALA, we are working to establish a globally recognized hub for arts and culture. Supporting the local art scene and engaging with the creative community is a key pillar of AMAALA’s DNA. 21,39 Jeddah Arts is the perfect opportunity to show our support for Saudi talent and we hope to see many of them visit AMAALA in the future to create and to exhibit. AMAALA has established strong links with the Saudi Art Council, and we aim to continue to build our relationship in the years to come.”

H.R.H. Princess Jawaher Bint Majed Bin Abdulaziz, Chairwoman of the Saudi Art Council said: “This has truly been an unconventional year. If there is one thing we have learned through it all, it is that the arts will endure as a light in times of darkness, a beacon of hope that perseveres against all odds. I believe in the resilience of artists, and I admire their ability to turn to their practices for safety and security. With that said, I am very happy to celebrate the spirit of artistic creation by introducing this year’s curator, Fabien Danesi, who has provided us with a fresh take on the Saudi art scene.”

Launched in September 2018 by the Public Investment Fund (PIF) as a critical component of Saudi Arabia’s Vision 2030 strategy, AMAALA will be a transformative ultra-luxury destination that stretches along the north western coast of the Red Sea. Designed to evolve and elevate the very best in travel, and inspired by the worlds of arts, culture, and wellness, AMAALA is taking shape into a distinguished tourist destination within the Prince Mohammad bin Salman Natural Reserve.

The 21,39 Jeddah Arts exhibition and supporting program of activities is open to the public until 7 September 2021. For more information, please visit: http://thesecretsofalidades.com/

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Designed to evolve and elevate the very best in travel, AMAALA, located along Saudi Arabia’s north western coast, is an ultra-luxury destination that focuses on transformative personal journeys inspired by wellness, arts, culture, and the purity of the Red Sea.

A Public Investment Fund company and a key contributor to Vision 2030, AMAALA will establish new standards in luxury and sustainability, catering to the world’s ultra-high net worth individuals. It is set in the Prince Mohammad bin Salman Natural Reserve across three unique communities. The 4,155 square kilometer (1,604 square mile) year-round destination will include 2,800 hotel keys and more than 900 private residential villas, apartments, and estate homes, alongside 200 high-end retail establishments, fine dining, wellness and recreational facilities.

AMAALA’s trio of communities – Triple Bay, The Coastal Development and The Island – will represent three different sets of experiences for visitors.

  • Triple Bay will offer a fully holistic wellness retreat, state-of-the-art diagnostic medical facilities and authentic treatments designed to incorporate elements from the local environment. Triple Bay will also be home to a fully integrated sports and entertainment community.
  • The Coastal Development is set to become the defining hub of contemporary art in the Middle East, playing host to a dynamic program of exciting events from the global arts and cultural calendar.
  • The Island will be the tranquil home of an exclusive art community, set amid an Arabian botanical garden complemented by a collection of sculptural pieces.

The unique heritage and unspoiled landscape of AMAALA will allow travelers to immerse themselves in the finest wellness, art, culture, sports, and fitness offerings. With close proximity to major destinations in the region, including Riyadh, Dubai, and Istanbul, AMAALA will become the heart of the Riviera of the Middle East.


21,39 is a non-profit initiative organized by the Saudi Art Council, a group of local art enthusiasts who wish to contribute to the local community through the promotion of art and culture. Illustrating the geographic coordinates of the city (21.5433°N, 39.1728°E), 21,39 seeks to maintain and develop the phenomena that has, for decades, seen Jeddah at the forefront of Saudi Arabia’s contemporary art scene. The program includes curated exhibitions, gallery openings, workshops and a series of talks and discussions that aim to build bridges with the outside world through the universal language of art.