Aerial view of an island with a turquoise water sea on the background

Transformative Luxury

AMAALA is derived from the Arabic word for 'Hope'

The future of luxury will be guided by meaningful and purpose-driven experiences. More than a destination, AMAALA will curate transformative, personal journeys inspired by arts, culture, wellness and the purity of the Red Sea.

MISSION

Unparalleled Experiences

AMAALA, a wellspring of inspiration at the heart of the Red Sea Riviera, will offer the most comprehensive eco-system of unique experiences.

Revealing a hidden side of Saudi Arabia, AMAALA will be an exclusive enclave in this unexplored region.

Enjoying a year-long calendar of art exhibitions, biennials and curated events as well as ateliers, boutiques and signature dining venues, AMAALA will offer a refined but relaxed, uncrowded and unhurried atmosphere.

AMAALA experiences will include a major focus on integrative and medical wellness. Facilities for elite sports like golf, polo, and equestrian, as well as reef diving and submarine exploration, will be available across the three sites.

Aerial view of island surrounded by water

ROADMAP

Vision 2030

Inspired by visionary leadership and Saudi Arabia's Vision 2030, AMAALA will elevate the hospitality sector and pioneer the way luxury will be experienced in years to come.

"AMAALA will be a unique luxury resort destination promising to exceed all expectations. The values, the experience and the opportunity for self-discovery that AMAALA will offer differentiates us from every other resort on the planet." Nicholas Naples, CEO, AMAALA